The Prosperity Paradox: How Innovation Can Lift Nations Out of Poverty

Lens. Some companies look for growth from places where consumption can be observed. In their book titled, The Prosperity Paradox: How Innovation Can Lift Nations Out of Poverty, Clayton Christiansen, Efosa Ojomo and Karen Dillon, offer a different lens to consider. They provide loads of examples of looking for situations of non-consumption and providing innovative solutions that provide expanded markets and stable growth. Along that path, underdeveloped communities can escape from poverty and become self-sufficient. Few business writers understand innovation as well as Christensen, and this book will help many business leaders ask and answer questions about market engagement. Rating: Four-star (I like it) Click here to purchase The Prosperity Paradox from amazon.com.