Saturday, April 18, 2009

How We Decide

Arguments. Jonah Lehrer’s new book, How We Decide, is a readable presentation of how our brains work, especially in the process of making decisions. We make better decisions when the appropriate part of the brain drives the process: sometimes a rational process works best, and other times an emotional or intuitive process works. Sometimes, the parts of the brain argue over which wants to take charge. When we think a little about thinking, the effectiveness and efficiency of our decisions might improve. Throughout the book, Lehrer summarizes the work of others, tells lots of anecdotes, and never overwhelms a reader with tedium about the amygdale that might dissuade readers from continuing.

Rating: Three-star (Recommended)

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