Imagine: How Creativity Works

Magic. Most readers of Jonah Lehrer’s new book, Imagine: How Creativity Works, will learn a dozen or so new things about creativity as a result of reading this book. His lively writing will keep all but the most distracted readers engaged. The stories and anecdotes bring to life some underlying science that would be a bit boring to read in a different manner. I found his chapter on outsiders to be particularly informative. Promoting creativity, especially in the workplace, involves some magic, and Lehrer provides some useful thoughts on how to tap into the possibilities. Rating: Four-star (Highly Recommended) Click here to purchase Imagine from amazon.com.