Wednesday, April 11, 2012

The Power of Habit: Why We Do What We Do in Life and Business

Cues. Readers who like science written for lay people are those most likely to enjoy Charles Duhigg’s new book, The Power of Habit: Why We Do What We Do in Life and Business. Duhigg explains the science in enough detail to inform and in a writing style that entertains because of great examples and stories. The loop we all engage in is that some cue causes us to behave in a certain way to achieve a desired reward. Some readers are likely to become more self-reflective after reading this book, and may recognize the patterns that we follow without much thought.

Rating: Three-star (Recommended)
Click here to purchase The Power of Habit from amazon.com.

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